A digital and visual redesign that carries the fragrance identity across every touchpoint.
Role
Art direction · UX/UI Design · Motion
Year
In progress
Type
Brand redesign · Digital campaign
Platform
Mobile · Email · Social media
The product
Kazaar Fragrances is a redesign project that brings digital experience, visual identity and campaign communication together in one coherent brand system.
My role
End-to-end experience redesign: visual concept, mobile page prototypes, email design, motion logo and advertising assets for social media.
Audience
People interested in fragrance who discover, compare and connect with the brand mainly through digital channels and mobile devices.
The challenge
Translate the sensory character of a fragrance into distinct digital formats without losing recognition, consistency or visual impact.
Scope
Work in progress. This page is ready to receive the final prototypes and assets for each format as they are completed.
Redesign direction
The project proposes a more contemporary and cohesive presence for Kazaar Fragrances. The identity needs to behave as a flexible system: recognizable on a mobile screen, expressive in motion and consistent across promotional formats of different scales.
A mobile-first experience
The page prototypes prioritize clear navigation, visual product storytelling and effortless reading on small screens. The goal is to turn the sensory world of fragrance into a direct and immersive digital experience.
A brand in motion
The redesign extends into email, an animated logo and social media advertising. Each asset adapts rhythm, composition and hierarchy to its channel while maintaining one visual voice across the campaign.
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